与2016年上半年相比，今年市场行情走势平平。儿童节前后，广州Toys市场人气形成较大落差。

在节后平静的市场里也有一些亮点。星杰的“星原小宝”与咏声的“猪猪侠”成为Comic玩具的销售主力；《变形金刚5：最后的骑士》登上大屏幕后便刺激了其衍生玩具的兴起。另外，以“悠闲减压”为卖点、标签“减压神器”的指尖陀螺，经媒体等Packing炒作后成为6月市场的爆款黑马，有效刺激了消费者需求，连同5月兴起的进阶魔方，一并受到消费者的肯定。

Pig Man Derivative Toys

Industry insiders have analyzed that, generally speaking, most children will only pay attention to 1 or 2 animation films, more than 10 new films were launched in the first half of the year, which is doomed to be a red sea battle of aesthetic fatigue. Due to the unsatisfactory trend of animation toys in the first half of the year, resulting in a backlog of inventory, which will affect the toy market in August and September in the future. From the category point of view, the arrival of summer vacation will benefit outdoor products such as children's cars, water guns and beach toys.